The Blue Jackets and Adidas Unveil Their New Reverse Retro Jerseys For the 2020-21 Season

By Dan Dukart on November 16, 2020 at 10:06 am
adidas and the Columbus Blue Jackets have unveiled their Reverse Retro jerseys.

The Columbus Blue Jackets have officially unveiled their new #ReverseRetro jerseys for the 2020-21 season. They'll be available for purchase on Dec. 1.

The project features a fresh design for each team that draws inspiration from a kit the team previously wore. Last week, adidas Hockey dropped the below teaser video for the Blue Jackets and all other NHL teams.

“Hockey fans love retro jerseys and Reverse Retro is a great opportunity for adidas to work closely with the NHL and all 31 teams to bring back a design from a meaningful point in team history with a unique twist,” said Dan Near, Senior Director at Adidas Hockey.

“Our goal from day one has been to work with the NHL and all of the teams to bring creativity, innovation, and energy to the sport with all that we do. What better way to do that than to bring together the nostalgia of historical moments in each team’s history with something new via designs that have never been seen before in the sport.”

“Our goal when this process started was to develop a jersey that would honor the origins of our franchise in a modern, unique way and we couldn’t be happier with the result,” said Blue Jackets Senior Vice President and Chief Marketing Officer Kathryn Dobbs.  “We believe this jersey will resonate strongly with The Fifth Line as we prepare to celebrate the 20th season of Blue Jackets hockey this year.”  

On Friday, the team dropped the below details but didn't release the official logo.

So, let us know what you think in the comment section below. Do you like the idea of Blue Jackets in red sweaters?

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