On Thursday morning, the Blue Jackets announced that DSW will serve as the home helmet sponsor for the rest of the 2021-22 season, beginning on Saturday, October 23rd vs. Carolina.
"We are proud to welcome Columbus-based DSW to the Blue Jackets family of partners as the sponsor of the team's home game helmet," said Blue Jackets Chief Operating Officer Cameron Scholvin in a statement. "We look forward to bringing their brand to life with the Fifth Line and NHL fans throughout North America and Canada."
DSW was founded in Dublin, Ohio. It also has its headquarters in Columbus.
"We are thrilled to support DSW's hometown hockey team with this sponsorship," said DSW's Chief Marketing Officer Julie Roy in a statement. "Our mission is to inspire self-expression and seeing our logo emblazoned on the Blue Jackets' helmets is a great reminder to hockey fans that they can express themselves through footwear - and by cheering on our hometown team!"
When the Blue Jackets are away from home, iDesign will be their helmet sponsor.
"We are excited to activate iDesign's brand on the NHL's national stage as part of the Blue Jackets' away helmet," said Scholvin in a statement. "iDesign has been a Corporate Partner of the Blue Jackets for several years and we are proud to elevate them as the team's Official Home Organization Partner."
iDesign is a housewares design company based in Solon, Ohio.
"The NHL fan demographic is very much aligned with our social followers and end consumers. The iDesign partnership with the Columbus Blue Jackets allows us to take our brand & marketing efforts to the next level with a world-class organization and sport," said President & CEO of iDesign, Chris Quinn.